03 Sep 09:00:00 to 04 Sep 09:00:00 Scandic Holberg hotel Oslo


  • Establishing an overview for all participants of differences in the consumption patterns, behaviour and use in the four European Regions; South, East West/Central and North
  • Establishing a structure for defining European Energy Consumers' consumptions patters, behaviour and usage
  • Identifying main barriers of customer engagement into energy related topics
  • Consolidating the path to establishing a Natural Language for Promoting Energy Consumers' Sustainable Behaviour

Chairing: Thomas N. Mikkelsen, VaasaETT
WP Responsible: Anita Borch and Pål Strandbakken, SIFO
NATCONSUMERS consortium leader: Zsolt Virag, Ariosz


The first goal of this workshop was to establish an overview of consumer patterns across Europe. The working hypothesis suggesting that factors influencing residential energy consumption vary between four different European Regimes: Southern, Western, Central and Northern Europe was challenged by the experts’ presentations. Even though the level of energy consumption in general is lower in the Southern and Eastern parts of Europe and highest in the Northern part, the presentations showed that many differences go across these boundaries. For example, factors such as climate, insulation, energy sources, lifestyles, appliances, comfort, price, and supply may vary within the same European regime. Especially in large countries like Spain and France, factors influencing residential energy consumption may even vary within the same country. The fruitfulness of dividing Europe in different energy regimes is also diminished by the fact that the NATCONSUMER project’s focus in further work will pay less attention to structural factors like the climate or general energy consumption patterns than individual factors such as user’s habits, lifestyle, etc. From this individualized point of view, a user in Spain may have a user pattern that is more in common with a user in Germany or in the UK than with another user in Spain.

Overall, many factors influencing energy consumption at home were identified during the workshop. In the last group sessions these were placed alongside a dimension going from Actionable factors at one extreme and Nonactionable factors at the other. In contrast to the Nonactionable factors, Actionable factors can be controlled by the individual consumer and hence be intervened through natural language. The workshop concluded that further work on creating a natural energy language will concentrate on actionable factors.

Some experts also discussed how important is money and savings in the language of energy we will use to residential consumers. The final agreement was that although talking about savings is an important part of the discourse, but it is not at all exclusive. Other motivations, like being part of a community, pride, being appreciated for smart decisions by peers should also be considered.

Next workshops planned in January and May 2016 will discuss how Natural Language Feedback can be used to influence the actionable factors and help residential energy consumers to use energy more efficiently.


Organization/company   Country Type of stakeholder 
SDS (Strategic design scenarios)  BEL Business
VDI (Valor, desarrallo e innovión s.l.) E ESP Business
ECSC (Fundación para el progreso del soft computing) ESP Research 
RSE (Ricera sul sistema energetico) ITA Research 
ADICONSUM (Associazione difesa conumatori e ambiente) ITA Organization
SIFO (National Institute for consumer research) NOR Research
(Energy saving trust) UK Organization
EST (Energy saving trust) UK Organization
Ariosz HUN Research
IDEA ESP Regulator
Enerbyte ESP Business
Authority for Electricity Gas and Water AIAT ITA Regulator
EON (E.ON Energia) ITA Business
TNS (TNS opinion) BEL Research
SIFO (National institute for consumer research) NOR Research 
ENOVA SF NOR Regulator
NTNU (Norwegian university of science and technology) NOR Research
ERU ERU Regulator
Motiva FIN Research 
ACE UK Research


3rd of September 2015

09:00 Introduction (15 minutes) 
Zsolt Virag as coordinator and Thomas Mikkelsen as Chairman of the session

  • A special welcome to external speakers and stakeholders
  • Objectives and work plan of NATCONSUMERS
  • Objectives and plan of the day

09:15 Residential Energy Consumption: The same all over Europe? (20 minutes)
Presenter: Eivind Stø, Norway

Overview of residential energy consumption data

  • Customer analysis and trends
  • Why four European Regions?
  • Barriers for engagement
  • Questions

09:40 Factors influencing residential energy consumption in different parts of Europe (duration: 20 min. talk; 10 min. questions)

  1. The Nordic countries (Even Bjørnstad Norwegian Water Resources and Energy Directorate) View
  2. Central/Western Europe (Greg Shreeve EST / Antonia Jansz ACE)
  3. Southern Europe (Group Coordinator: Luca Conti, EON, Italy)
  4. Eastern Europe (Group Coordinator: Lazar Krstic, EPS, Serbia)


11:00 Factors influencing residential energy consumption in different parts of Europe (Continued) (duration: 20 min. talk; 10 min. questions)

  1. Southern Europe (Carlos Garcia, IDAE, Spain)
  2. Eastern Europe (Tamas Hiezl, RWE, Hungary)

12:00 Introduction to the morning workshop methodology View
Christophe Gouache, SDS, Belgium

12:15 Workshops/ 4 groups discussing factors influencing energy consumption in different parts of Europe (duration: 1 hour)

  1. Nordic countries (Group Coordinator: Erica Löfström, SINTEF, Norway)
  2. Central/Western Europe (Group Coordinator: Antonia Jansz, ACE, UK) View
  3. Southern Europe (Group Coordinator: Luca Conti, EON, Italy)
  4. Eastern Europe (Group Coordinator: Lazar Krstic, EPS, Serbia) View

13:15 Lunch

14:30 Presentation of workshop results/discussion (duration: 45 min; results presented by group coordinators)

  1. Nordic countries
  2. Central/Western Europe
  3. Southern Europe
  4. Eastern Europe

15:30 ADVANCED-a project on consumers' experiences related to personalised feedback on energy consumption using natural language in 4 European countries 
(speaker: Nicolas Becuwe, TNS, Belgium; duration: 20 min./10 min. questions)


16:15 Introduction to the afternoon workshop methodology
Christophe Gouache, SDS, Belgium

16:20 Workshops/4 groups of stakeholders discussing their view on main barriers of sustainable residential energy consumption and how their “profession” can contribute to overcome these barriers (duration: 55 minutes)

  1. Authorities (Emanuele Regalini, AEEGSI, Italy)
  2. Businesses (Pep Salas, Enerbyte, Spain)
  3. Organisations/CSO (Ofelia Oliva, Adiconsum, Italy)
  4. Education/research (Irmeli Mikkonen, Motiva, Finland) View

Groups are coordinated based on interest and knowledge. Only the Group Coordinator will be obliged to participate in specific groups and will have the responsibility to present results.

17:15 Presentation of workshop results/discussion

18:00 Close and sum up of the day

Suggestions for topics:

  • Market failure (lead by DSO representatives)
    1. Imperfect information
    2. Negative externalities/absence of markets for EE
    3. Split incentives
  • Market barrier (lead by technological partners)
    1. Access to capital
    2. Risk
    3. Transaction costs – Hidden costs
  • Behavioural economics (lead by scientific community)
    1. Bounded rationality
    2. Low priority/interest of energy issue
  • Other (lead by policy-makers)
    1. Political and structural barriers

Thomas Mikkelsen, VaasaETT, Finland

19:30 Dinner

4th of September

9:00 Future trends about residential energy consumption

9:30 Collective Distillation
(moderator: François Jegou, SDS, Belgium)

10:45 Pause

11:00 Collective Distillation (continuation)
(moderator: François Jegou, SDS, Belgium)

12:30 Sum up and next steps
Thomas Mikkelsen, VaasaETT, Finland

13:00 Bye